Whenever a user browses the internet, it is easy to leave traces of their activity that can be picked up by other people and organizations. This includes the websites that a user visits, the web searches they make, how long they spend on a particular website, and what they do there. Advertisers can then use this information to build a picture of a user’s activity and target them with specific ads and content. It can also be used by governments, ISPs, and others to track you. Even if they have nothing to hide, many users may want to avoid this type of tracking.
Using a VPN puts the control back in the hands of the user. When they enable their VPN, they can introduce a wall of anonymity between them and anyone who is trying to track them. This makes it impossible for companies to use IP addresses as a means of tracking user activity since the IP address that a particular user is identified by will change on a very regular basis.